Stats vs Insights — what's where
Where to look for booking and revenue numbers versus follower and profile-view numbers — they live in two different places.
InkMap has two analytics surfaces and they don't overlap.
Stats — your bookings
Stats covers everything tied to your bookings: how many you've done, how many sessions or appointments you've completed, how much you've earned, who your top clients are, what's coming up.
- Practitioner Stats lives on your Bookings page, in its own tab.
- Studio Stats lives on the Studio Dashboard, in its own tab.
Either one needs the relevant premium module unlocked — see Unlocking Stats.
Insights — your audience and your profile
Insights covers everything tied to your profile and your posts: follower trends, country breakdown, profile views, top posts by engagement. Studios get an extra tab for team activity, events, and job applications.
It lives in Settings → Insights.
When you're not sure
If the number is about work that happened (a session, a booking, money earned), you want Stats. If it's about people watching you (follows, views, likes), you want Insights.
See this in action
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