The Clients tab

• The two KPIs at the top

  • Unique Clients — how many distinct clients booked you in the selected period.
  • New Clients — the subset of those who hadn't booked you before.

  The gap between the two is your returning client count.

• New vs Returning Clients

  A bar chart of new versus returning clients across the selected period. Useful for spotting whether you're growing your client base or running on regulars.

  In compare mode, the two periods render side by side per bucket.

• Top Clients

  A ranked list of the clients who generated the most revenue for you in the selected period. Each row shows the client, their total spend, and the number of sessions or appointments they booked.

  > What "spend" means here: the figure is gross — the full session price the client agreed to pay, before any studio cut. This is the right number for "who is my biggest customer", but it's higher than what actually lands in your pocket on those sessions if you pay commission. The Revenue tab shows your net take-home; this list shows the client's spend. See Net vs Gross on the Revenue tab.

  Tap a row to open that client's profile.

  In compare mode, the top-clients list renders as two independent ranked tables — one per period — so you can see who moved up, down, or in and out of the leaderboard.

• Client Locations

  A bar chart of where your clients live (by country, when known). Useful for guest-spot planning and for understanding how local versus travelling your client base is.

  Clients who haven't filled in a location on their profile aren't represented here — the chart only shows clients with location info.

• Sessions per Booking (project-based only)

  A distribution chart showing how often your bookings have one session, two sessions, three, and so on. Helps you spot whether your typical job is a one-sitter or a longer project.

  Time-based practitioners don't get this chart — every time-based booking has exactly one appointment by design.

Frequently asked questions

A client I had a great session with isn't on Top Clients. Why?

Top Clients ranks by total spend in the selected period. If the session hasn't been marked complete yet, or if it was a low-priced session, the client may sit below the top entries. Try widening the period.

Why are some of my clients missing from Client Locations?

The chart needs a country on the client's profile to plot them. Clients without a location aren't dropped from your other stats — they just don't show on this one chart.

Does a returning client count as new the next year?

No. "New" is measured against your whole history with that client, not against the selected period. If they ever booked you before — even in a year you're not currently filtering on — they count as returning.