The Clients tab

• The numbers at the top

  Two figures frame your client base for the period:

  • Unique Clients — how many different people booked you.
  • New Clients — how many of them were booking you for the first time ever.

  The rest are your returning clients — people who'd booked you before.

• New vs Returning Clients

  At a glance, are you growing or running on regulars? This chart shows how your new clients stack up against your returning ones over the period, so you can tell whether fresh faces or loyal customers are driving your work.

• Top Clients

  Your biggest spenders, ranked. Each row shows the client, what they spent, and how many sessions or appointments they booked. Tap a row to open that client's profile.

  One thing to know about the "spend" figure: it's the full price the client agreed to pay, before any cut your studio takes. It answers "who's my biggest customer", but if you pay commission it's more than what actually reaches you on those sessions. For what you personally take home, see the Revenue tab.

• Client Locations

  Where your clients are based, by country. It's a quick read on how local or how far-reaching your client base is, and it's useful when you're weighing up where to do a guest spot. Clients who haven't added a location to their profile simply aren't shown here.

• Sessions per Booking

  Is your typical job a single sitting or a longer project? This chart shows how your bookings break down by the number of sessions they took — one, two, three, and up. It's for project-based work like tattoos; time-based practitioners don't see it, since every one of their appointments is a single sitting.

Frequently asked questions

A client I had a great session with isn't on Top Clients. Why?

Top Clients ranks by total spend in the selected period. If the session hasn't been marked complete yet, or if it was a low-priced session, the client may sit below the top entries. Try widening the period.

Why are some of my clients missing from Client Locations?

The chart needs a country on the client's profile to plot them. Clients without a location aren't dropped from your other stats — they just don't show on this one chart.

Does a returning client count as new the next year?

No. "New" is measured against your whole history with that client, not against the selected period. If they ever booked you before — even in a year you're not currently filtering on — they count as returning.