Stats
Browse guides and concepts for stats.
Guides
Practitioner Stats
The Activity tab
What the Activity tab shows — your total bookings, completed sessions or appointments, the bar chart that breaks them down, your completion rate, and (time-based) your busiest days of the week.
The Clients tab
What the Clients tab shows — unique clients, new clients, the new-vs-returning split, your top clients by spend, where your clients come from, and (project-based) how many sessions per booking.
The Forecast tab
What the Forecast tab shows — confirmed future revenue, pending pipeline, the next-three-months timeline, and the list of upcoming sessions. The one Stats tab that looks forward instead of back.
The Locations tab
What the Locations tab shows — your guest-spot count, your best guest spot by revenue, and a performance breakdown per location. Project-based practitioners only.
The Revenue tab
What the Revenue tab shows — net and gross revenue, the monthly revenue bar chart, revenue split by service, and the kept-deposit total from cancelled bookings.
Studio Stats
The Guests tab
What the Guests tab on Studio Stats shows — guest spot count, chair-rental income, where guests come from, top guest artists with their fees, and guest occupancy by month.
The Operations tab
What the Operations tab on Studio Stats shows — workstation count, cancellation rate, workstation utilization and conflicts, busiest days, cancellation analysis, and booking lead time.
The Studio Overview tab
What the Overview tab on Studio Stats shows — total sessions, active team, completion rate, workstation use, today's snapshot, the next 7 days strip, and any open action items.
The Studio Revenue tab
What the Revenue tab on Studio Stats shows — gross studio revenue, commission income, guest fee income, the revenue-by-period bar chart, kept deposits, and seasonality.
The Team tab
What the Team tab on Studio Stats shows — total sessions, the resident vs guest split, sessions per practitioner with completion rates, and the period-by-period breakdown.
Concepts
Stats vs Insights — what's where
conceptWhere to look for booking and revenue numbers versus follower and profile-view numbers — they live in two different places.
The Stats period selector and compare mode
conceptHow the year, month, custom-range, and compare-to controls at the top of every Stats screen work.
What counts as a completed session in Stats
conceptThe rule Stats uses to decide which bookings, sessions, and appointments make it into the charts — and which never do.