Stats
InkMap keeps your numbers in a few different places, and which one you want depends on what you're trying to find out. This page is the map: it tells you what each place covers and sends you to the right guide.
Your bookings — Stats
Stats is everything tied to your bookings: how many sessions or appointments you've completed, how much you've earned, who your top clients are, and what's coming up.
- On a practitioner account it's a tab on your Bookings page.
- On a studio account it's a tab on the Studio Dashboard.
This is what the rest of this Stats help group covers in detail. The charts are a premium feature — see Unlocking Stats for which module turns them on.
A single post — Post Insights
Post Insights is the page behind each of your own posts: how many people it reached, how they found it, and whether it led to booking requests, follows, or profile visits. Open it with the bar chart icon in the row of actions under one of your posts — only you can see it.
Full breakdown in Post Insights.
Your followers and profile — Insights
Insights is everything tied to your profile rather than your bookings: follower trends, where your followers are in the world, how many people viewed your profile, and which of your posts are performing best. Studios get an extra tab for team activity, event attendance, and job applications. It lives in Settings → Insights.
Full breakdown in Audience Insights.
Not sure which one?
- If it's about work that happened — a session, an appointment, money earned — you want Stats.
- If it's about one specific post — its reach, how people found it — you want Post Insights.
- If it's about people following or watching you — followers, profile views — you want Insights.
Guides
Practitioner Stats
The Activity tab
What the Activity tab shows — your total bookings, completed sessions or appointments, the bar chart that breaks them down, your completion rate, and (time-based) your busiest days of the week.
The Clients tab
What the Clients tab shows — unique clients, new clients, the new-vs-returning split, your top clients by spend, where your clients come from, and (project-based) how many sessions per booking.
The Revenue tab
What the Revenue tab shows — net and gross revenue, the monthly revenue bar chart, revenue split by service, and the kept-deposit total from cancelled bookings.
The Locations tab
What the Locations tab shows — your guest-spot count, your best guest spot by revenue, a year-by-year timeline of where you worked, and a performance breakdown per location. Project-based practitioners only.
The Forecast tab
What the Forecast tab shows — confirmed future revenue, pending pipeline, a timeline of upcoming revenue, and the list of upcoming sessions. The one Stats tab that looks forward instead of back.
Studio Analytics
The Studio Overview tab
What the Overview tab on Studio Stats shows — total sessions, active team, completion rate, workstation use, today's snapshot, the next 7 days strip, and any open action items.
The Team tab
What the Team tab on Studio Stats shows — the resident vs guest split, sessions per practitioner broken down into completed, dropped and scheduled, and the period-by-period breakdown.
The Guests tab
What the Guests tab on Studio Stats shows — guest spot count, guest fee income, where guests come from, top guest artists with their fees, and guest occupancy by month.
The Operations tab
What the Operations tab on Studio Stats shows — workstation count, cancellation rate, workstation utilization and conflicts, busiest days, cancellation analysis, and booking lead time.
The Studio Revenue tab
What the Revenue tab on Studio Stats shows — gross and net studio revenue, your team's revenue, guest fee income, the revenue-by-period curve, the team-vs-guest net breakdown, and seasonality.
Unlocking Stats
Concepts
The Stats period selector and compare mode
conceptHow the year, month, custom-range, and compare-to controls at the top of every Stats screen work.
What counts as a completed session in Stats
conceptThe rule Stats uses to decide which bookings, sessions, and appointments make it into the charts — and which never do.