Where your numbers live
OverviewInkMap shows your numbers in a few different places depending on what you want to know — your bookings, a single post, or your followers and profile. This points you to the right one.
InkMap keeps your numbers in a few different places, and which one you want depends on what you're trying to find out. This page is the map: it tells you what each place covers and sends you to the right guide.
Your bookings — Stats
Stats is everything tied to your bookings: how many sessions or appointments you've completed, how much you've earned, who your top clients are, and what's coming up.
- On a practitioner account it's a tab on your Bookings page.
- On a studio account it's a tab on the Studio Dashboard.
This is what the rest of this Stats help group covers in detail. The charts are a premium feature — see Unlocking Stats for which module turns them on.
A single post — Post Insights
Post Insights is the page behind each of your own posts: how many people it reached, how they found it, and whether it led to booking requests, follows, or profile visits. Open it with the bar chart icon in the row of actions under one of your posts — only you can see it.
Full breakdown in Post Insights.
Your followers and profile — Insights
Insights is everything tied to your profile rather than your bookings: follower trends, where your followers are in the world, how many people viewed your profile, and which of your posts are performing best. Studios get an extra tab for team activity, event attendance, and job applications. It lives in Settings → Insights.
Full breakdown in Audience Insights.
Not sure which one?
- If it's about work that happened — a session, an appointment, money earned — you want Stats.
- If it's about one specific post — its reach, how people found it — you want Post Insights.
- If it's about people following or watching you — followers, profile views — you want Insights.
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