Post Insights

• Reach

  How reach is measured depends on where the post lives:

  Discipline portfolio posts (Tattoos, Flash, Piercings, Makeup, Laser, Body Mod) appear in a thumbnail grid on the home feed and open into a full-screen swipe feed. That lets InkMap split views into three tiers, weakest to strongest:

  • Grid impressions (weakest) — your thumbnail scrolled into view in a multi-column grid. We can't tell if someone actually looked at it among the others, so this is not counted as a view; it's shown for context only.
  • Full-screen views (medium) — the post was shown on its own screen as someone swiped the full-screen feed. Better, but they may still have scrolled past.
  • Opens (strongest) — someone deliberately tapped your post to open it. This is the post they chose, and it's the headline number.

  Studio gallery, Lifestyle, and Collector posts appear as full-size posts in their feeds — there is no thumbnail grid on the home feed and no filter chips on those categories. Insights for those posts focus on full-screen views and accounts reached. Opens still count when someone taps through from a profile grid. Grid impressions and open-through rate usually don't apply.

  We also show accounts reached (separate people, counted once). For discipline posts with grid data, an open-through rate shows how many people who saw your thumbnail tapped in. All of these cover roughly the last 90 days.

• Views over time

  A two-line chart splitting daily views into followers and non-followers, so you can see whether a post is mostly landing with people who already follow you or reaching new people.

• How people found this post

  This section applies to discipline portfolio posts — the ones that can be surfaced through the home feed's filter chips.

  It has three parts:

  • View sources — where views came from: the Feed, a filtered search, your Profile, Discovery, and so on.
  • How people searched — the actual filter terms people picked to land on this post, ranked by how often they were used. A folder icon marks a broad term (like a whole subject group) so it reads differently from a specific one — "Animals" the folder versus "Horses" the specific subject.
  • Which of your tags are working — for each tag you put on the post, how often it was the thing that actually surfaced the post in someone's search. A tag that never brought in a search is flagged as a wasted slot, with a suggestion to swap it next time. Because you only get a limited number of tag slots per post, this tells you which ones to keep.

  Studio gallery, Lifestyle, and Collector posts don't appear in filtered discipline feeds, so this section is usually empty for them — that's expected, not a bug.

• What it drove

  For practitioner posts, a small funnel shows how many people tapped Book Now after seeing this post and how many went on to send a request.

  For studio gallery posts, the Book Now funnel isn't shown — studios aren't bookable. Focus on profile visits, follows, and engagement instead.

• Audience

  Who saw the post — the split between followers and non-followers, the split between collectors (potential clients) and artists & pros, and the top countries viewers came from.

• Engagement

  Likes, comments, shares, and saves, in the same order as the post's action row. Saves sit last with a note: on InkMap a save is the strongest signal of intent — "I want this design / this artist" — and it's the action weighted most heavily in your Quality Score.

• How it's doing

  At the top of the page, a one-line verdict compares this post to your usual work (for example, "Performing 40% better than your usual") once there's enough history to compare. For tattoo and flash posts, a badge shows roughly where the post ranks among this month's posts of the same kind, and a trophy badge appears if it landed in a monthly Top 100.

Frequently asked questions

Why are my booking, follow, and profile-visit numbers all zero?

Insights only count interactions that happen after the post is live — views, profile taps, follows, and booking steps each need someone to actually do something. A post nobody has looked at recently, or one that hasn't been discovered yet, will show zeros until activity picks up.

A search term shows up under "How people searched" but it isn't one of my tags. How?

People can search by a broad folder ("Animals") even when your post is tagged with something specific ("Horses"). "How people searched" shows what they typed; "Which of your tags are working" maps that same search down to the specific tag of yours that earned the match.

Can clients see these numbers on my post?

No. The Insights page is only visible to the person who created the post.

Does scrolling past my post in the grid count as a view?

No — and only discipline portfolio posts use a grid on the home feed. A thumbnail glimpsed among many others is a "grid impression" — shown for context but not counted as a view. A view means the post was shown full-screen (a full-screen view) or someone tapped to open it (an open). Opens are the strongest signal and also give a small boost in Ranks, because a post people choose to open is doing better than one merely scrolled past.

Why don't I see filter discovery stats on my studio gallery / Lifestyle / collector post?

Those post types live in full-size feeds without searchable filter chips. Filter-based discovery is only tracked for discipline portfolio posts in the Tattoo, Flash, Piercing, Makeup, Laser, and Body Mod feeds.