Your Services & Pricing card
How the Services & Pricing card works for each discipline — fixed service prices for piercers, laser, and PMU; guide rates and per-project quotes for tattoo and body mod; deposits; and showing or hiding prices on project-based cards.
Your Services & Pricing card is where you tell clients what you offer and what it costs. It's one of the three cards a client needs filled before they can book you, so it's worth getting right. It works differently depending on your discipline, because the two booking models work differently — see Time-based vs project-based bookings for the underlying difference.
The card is on the Info tab. Tattoo artists see it titled Process & Pricing; everyone else sees Services & Pricing.
Project-based (tattoo, body mod): the numbers here are guide rates and estimates. You propose the real price per session once you've seen the brief, and the final amount is confirmed when the booking completes.
Time-based (piercer, laser, PMU): each service's price is the price the client pays. They pick a service and a slot; there's no separate negotiation step. What you enter on the service is what flows through to the booking, deposit, and completion.
If you're a tattoo artist (project-based — no service list)
Tattoo work is quoted per project, so a tattoo artist's Process & Pricing card does not have a list of services. There's nothing to add service-by-service. Instead the card covers:
- Your rates — an hourly rate, a full-day rate (with how many hours you count as a full day), and a minimum fee. These are guide rates only.
- How you work — whether you ask for reference pictures, whether you send drafts before the appointment, whether you use AI in your design process (and a note on how), and a free-text description of your design process.
- Deposit — switch on whether you ask for a deposit and set it as a percentage of the quote. It's an estimate; you set the actual deposit on each booking request you receive.
When a client books you, they pick what the booking is about from four built-in options — new tattoo, touch-up, cover-up, or consultation — so you know the nature of the request. You don't create or edit those options; they're the same for every tattoo artist.
If you're a body modification practitioner (project-based — with a service list)
Body mod work is also project-based, but unlike tattoo artists, body modification practitioners do set up a list of services (procedures). Add at least one procedure so the card counts as set up. You choose how to price: either a price per procedure, or shop-wide guide rates (consultation fee, hourly rate, full-day rate and hours, minimum fee) — both are indicators only, since the real price is proposed per session once you've seen the brief. Procedures don't carry a duration. The card also holds your safety setup — a minimum age, whether a consultation is required, pain-management options, and free-text fields for your procedure process and safety protocols — plus a deposit percentage.
If you're a piercer, laser, or permanent makeup practitioner (time-based)
Your clients pick a specific service and book a specific slot, so each service needs enough detail for InkMap to work out how long it takes and what it costs. The price on each service is the booking price — not an estimate.
The shape of a service differs by discipline, but they share a common core:
- All three — every service has a name, a duration (required — it's what your calendar uses to find open slots), and a price (or a "mark this one free" toggle). Each service can also carry its own optional per-service deposit with a fixed amount.
- Piercers — each service has a service type (new piercing, jewelry change, stretching, removal, repair, consultation, or custom) and usually a placement on the body. Price the service with a service fee, optional jewelry from price, and/or a package price that bundles service + basic jewelry. You can also mark a blueprint as Not offered if you don't do that piercing — those show separately on your card so clients know what you skip. Shop-wide, you can set a consultation fee, a minimum fee, and a jewelry-change fee. Use common piercing blueprints to add services quickly.
- Laser — each service has a category (consultation, tattoo removal, test patch, specialized treatment, or custom) and its price. Tattoo-removal services can also note a size and a number of sessions (handy for package deals like a 6-session course). Shop-wide, you can set a consultation fee, a test-patch fee, and a base session price.
- Permanent makeup — each service has a service type (initial procedure, touch-up, color correction, or custom) and a body area (eyebrows, lips, face, or custom), then its price. Shop-wide, you can set a consultation fee and a minimum fee.
Service prices are always shown to clients on time-based cards — there is no hide-or-consultation switch, because the booking flow needs a real price on every service.
Showing or hiding your prices (project-based only)
Tattoo artists and body mod practitioners have a Price Display setting with three choices: Show prices publicly, Consultation required (you list what you offer but say pricing is discussed first), or Hide pricing information. It's set to show by default. Either of the other two still lets the card count as set up.
Piercers, laser, and PMU practitioners don't get this setting — their service prices are always visible.
Deposits
Tattoo and body mod: the deposit percentage here is a starting figure; you can adjust the actual amount on each booking.
Piercer, laser, and PMU: you can set an optional fixed deposit per service (or rely on your card-level deposit rules where they apply). The amount you set is what the client is asked for when they book that service.
How deposit money is held, and whether it's refundable if a booking is cancelled, is governed by your Policies & Legal card and explained in Deposit rules and refund eligibility. To actually collect deposits through the app you also need a payment method connected — that setup is part of getting your booking system ready.
Discounts & promotions
Every discipline's card also has a Discounts & Promotions section at the bottom. Set up a discount (for example a percentage off, optionally limited to a date range or to specific services), and it feeds through to what clients see and to the booking form's pricing.
Frequently asked questions
- I'm a tattoo artist — where's my list of services?
Tattoo artists don't have one. Tattoo work is quoted per project, so your card is rates + how-you-work + deposit, with no service-by-service list to fill in. The client tells you what the booking is about by picking one of the four built-in options (new tattoo, touch-up, cover-up, consultation) when they book. Service lists only exist for body modification (project-based with procedures) and the time-based disciplines (piercing, laser, permanent makeup), where the client picks a specific service and slot.
- Do I have to show my prices?
If you're a piercer, laser, or PMU practitioner, yes — service prices are always shown; that's how time-based booking works. Tattoo artists and body mod practitioners can use the Price Display setting to list services without showing numbers, or to say pricing is discussed at consultation.
- Where do I set up how I get paid?
The deposit amount lives on this card, but connecting a payment method so the money can actually reach you is a separate step covered in the practitioner getting-started flow — see Getting started as a practitioner.
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